THE ART AND EMPHASIS OF THE PERFECT BUSINESS CARD
It’s happened to all of us at some stage in our professional careers – the art of perfecting your business card. Think of it as your own unique way of summing up all that you are and represent on one square piece of cardboard. Your business card is often a potential customer’s first contact with your company; so you want to make sure that you engage with them positively as well as encourage them to want to know more about you, your company and what service you provide. How to achieve this? A well-designed, thought out but simple to understand card.
Follow Sayed Mia’s tips below to create your own brand of distinction; professional business cards that make an impact and leave a lasting impression.
The first thing to consider when designing your business card is the information you want it to reflect. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include. It’s important to get the right balance of information on there without making your card look cluttered. Your website, email address and mobile number are essential.
Remember that a business card should be clear, precise and easy to read, so pay attention to the size of the text. Small text can often look readable onscreen at the printers, but turns into an illegible nightmare when printed. Also, don’t forget about the font itself: keep it professional and simple, thus making it easy for potential clients and networkers to read.
Another way of saving space is to create a QR Code for your card. They provide a neat way of including a lot of information on a business card, without making it look cluttered. It’s also an easy way to create a link between your printed and online content – by scanning the code, people can automatically be sent to your website. There are plenty of free QR code generators on the web, so getting technological doesn’t have to break the bank.
Bright colours can make a business card stand out, and look distinctive. This tactic is often used by design and creative businesses, with the aim of appearing fresh, exciting and original. However, don’t underestimate the power of simplicity. A plain black and white design can be as memorable and striking as a colourful card – and can often be seen as more ‘stylish’ too.
It’s wise to keep your business cards in line with the rest of your company’s branding. If you have company colours, use them. Be careful to choose complementary colours – clashing colours can look tacky and unprofessional on a business card. If in doubt, speak to your designer about using an online colour matching tool.
Pictures speak louder than words. This is also very true for business cards. While you need to have written content on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business. Or, put your company logo on the back of the card. Whatever you do, don’t leave it blank – it’s often claimed that people don’t look at the back of business cards, but that’s simply not true. I always flip a business card over the second I get one, so make it impactful.